Rules for Shrub testimony from the New York Times

Devastatingly appropriate.

...was there a reason behind it? There would be no point in asking... he never appeared to have a reason for anything he did at all: he had turned unfathomabily into an art form. He attacked everything in life with a mixture of extrodinary genius and naive incompetence and it was often difficult to tell which was which.

Also D.A.

Anyone who is capable of getting themselves made President should on no account be allowed to do the job.
DA

Thesis

Alright, so I think I may have stumbled on something.

The fundamental error of social networks is the randomness.
And, of course, that's also the cornerstone.

Events/occasions designed to bring social activism projects together need to more carefully consider and target their drawing cards. The 'coolness' factor is very key. People within this sector need to feel like they are involved in a collective of the underground.

This is really tricky; how do advertise something that is underground? Advertising loses the appeal of cool and exclusive, but cool and exclusive loses the growth potential. Or does it?

When you select the right group of people ie. early adopters or hubs, they do the work for you. They create the memes and send them out there.

But how do you do this?